Digital Infrastructure for Disaster and Crisis Management from Doğuş Teknoloji: Hybee

03 November 2026

2400 x 750 Haber Görseli (42)

The digital infrastructure developed by Doğuş Teknoloji brings together processes ranging from employee safety to crisis coordination under a single structure across Doğuş Group. 


In disasters and emergencies, quickly accessing accurate information, tracking employees’ safety status and enabling relevant teams to act in coordination are among the most critical elements of effective crisis management. 


Developed by Doğuş Teknoloji in response to Doğuş Group’s needs in this area, Hybee was launched as a digital infrastructure that supports disaster and crisis management processes across the Group. 


By bringing together diverse needs on a single platform, from tracking employees’ safety and location information to evacuation processes, and from corporate procedures to critical communication channels, a holistic structure was created that spans from pre-crisis preparedness to coordination during a crisis. 


Instant Visibility in Critical Moments 

One of the first questions to be answered during a disaster is simple yet critical: “Where are our employees, are they safe, and do they need support?” 


With Hybee, a structure was established that enables information on employees’ location and safety status to be obtained quickly. This helps relevant teams assess the current situation faster and plan the necessary actions in a coordinated manner. 


This approach aims to replace fragmented information flows in crisis management with centralized and up-to-date visibility. 


Digital Support for Evacuation Processes 

By bringing together predefined assembly areas, corporate procedures and digital guidance features within Hybee’s infrastructure, employees’ evacuation processes are supported during disasters and emergencies. 


In addition to mobile features such as a phone flashlight and whistle, one-tap access is provided to critical support points such as 112 emergency services and the call center. 


As a result, the solution was designed not only as a communication tool for use during a crisis, but as a structure that also covers pre-crisis preparedness, awareness and procedure management. 


A Centralized Structure for Crisis Management 

Hybee provides a digital infrastructure that helps Administrative Affairs teams manage disaster and emergency processes in a centralized and systematic way. 


By managing corporate procedures digitally, providing visibility into employees’ status and bringing critical communication channels together within the same structure, diverse crisis management needs can be addressed centrally. 


Corporate Resilience Strengthened by Technology 

Brought to life with Doğuş Teknoloji’s technology expertise, Hybee brings together the different needs of disaster and crisis management on a shared digital infrastructure. 


Addressing employee safety, evacuation management, corporate procedures and critical communication processes within a holistic structure, the solution supports every stage of the process, from pre-crisis preparedness to fast and coordinated action in critical moments. 


With this structure implemented across Doğuş Group, technology goes beyond being a tool activated only in times of crisis and becomes a capability that supports employee safety, business continuity and corporate resilience. 


Discover Hybee’s capabilities.

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