In the age of artificial intelligence, transformation is shaped not only by technology, but by an approach that puts trust, ethics, and people at the center.

Our BRM & Sustainability Group Manager Esra Adalı Ayas participated as a speaker in the panel titled “Trust, Ethics, and Human-Centric Transformation in the Age of AI” at Sustainable Brands Türkiye 2026, an event we proudly sponsored.

During the session, insights were shared on how the transformation driven by AI can be addressed within an ethical framework and through a human-centric lens.