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How to Create a 360-Degree Omnichannel Customer Experience with Hyper-Segmentation?

In this article, we explained how the hyper-segmentation approach can be integrated with data, artificial intelligence, and automation to make a multichannel, 360-degree customer experience consistent, personalized, and measurable.

Digital Marketing

February 16, 2026 | 6 mins

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The Bridge Between Data Lakehouse and Data Warehouse: 2026 Trends

In this article, we explored how data warehouse, data lake and data lakehouse architectures are converging as we approach 2026 and how organizations are adapting their data management strategies to this new hybrid model. We examined trends in speed, security and scalability in data solutions through the structured data strength of data warehouses, the flexibility of data lakes and the integrative nature of data lakehouses.

Data Solutions

November 10, 2025 | 6 mins

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How to Increase Customer Loyalty with Data-Based Loyalty Programs?

Data-driven loyalty programs powered by Loyalty-4u help businesses enhance customer retention and increase revenue. With advanced segmentation, personalization, and ROI tracking, companies can create tailored campaigns that foster long-term loyalty.

Corporate Business Solutions

July 7, 2025 | 3 mins