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Data-Driven Marketing: AI-Powered Segmentation and Predictive Campaign Management

In this article, we discussed how a data-driven marketing approach strengthens business outcomes and how AI-powered segmentation and predictive campaign management drive transformational impact for marketing teams. We explained how analyzing customer behavior with AI, building micro-segments, designing personalized campaigns, and forecasting demand to optimize budget allocation empower brands with greater speed and competitive advantage. We also shared how Doğuş Teknoloji’s Marketing Assistant and E-Commerce Assistant enable end-to-end segmentation, automation, analytics, and performance optimization.

Artificial Intelligence

November 26, 2025 | 5 mins