blog

Data-Driven Marketing: AI-Powered Segmentation and Predictive Campaign Management

In this article, we discussed how a data-driven marketing approach strengthens business outcomes and how AI-powered segmentation and predictive campaign management drive transformational impact for marketing teams. We explained how analyzing customer behavior with AI, building micro-segments, designing personalized campaigns, and forecasting demand to optimize budget allocation empower brands with greater speed and competitive advantage. We also shared how Doğuş Teknoloji’s Marketing Assistant and E-Commerce Assistant enable end-to-end segmentation, automation, analytics, and performance optimization.

November 26, 2025 | 5 mins

Using Artificial Intelligence (AI) in Visual and Video Production

In this article, we discussed the importance of content creation in the digital world and the limitations of traditional methods. We examined how AI-powered tools—particularly the GenVideo platform developed by Doğuş Technology—transform text-based content into professional avatar videos within minutes, providing brands with speed, quality, multilingual capabilities, and a consistent experience. We also summarized the advantages of AI-driven visual and video production, its use cases in marketing and social media content, its applications in educational and corporate materials, and its contributions to content creation on a global scale.

November 17, 2025 | 4 mins

Speed, Quality and Efficiency Combined with GenAI

In this article, we discussed the role of GenAI, the generative artificial intelligence platform developed by Doğuş Teknoloji, in helping businesses achieve greater speed, quality, and efficiency. GenAI automates business processes, accelerates content creation, and minimizes human error through its creative, functional, and industry-specific AI assistants. Adaptable across industries from e-commerce to finance, construction, and insurance, these AI solutions empower organizations with intelligent productivity, sustainable digital transformation, and a strong competitive advantage.

October 30, 2025 | 5 mins

Strengthening Decision Support Systems with Agentic AI in Data-Driven Organizations

In this article, we examined how data-driven organizations are transforming their decision-making processes and the critical role Agentic AI technology plays in this transformation. Agentic AI not only analyzes data but also generates strategic insights through artificial intelligence agents capable of making autonomous decisions. With Doğuş Teknoloji’s approach, discover how all building blocks—from data centers to RPA integrations—come together to shape the autonomous intelligence-based organizations of the future.

October 2, 2025 | 5 mins

The Future of Electric Vehicle Charging Stations in Turkey and the Role of Data Analytics

In this article, we discussed how electric vehicle charging stations in Turkey are rapidly developing, why they play a critical role in sustainable transportation, and how data analytics and AI-powered PowerLabz solutions provide smart management opportunities that shape the future of this field.

September 2, 2025 | 5 mins

Agentic AI Era in Aviation: The Autonomous Intelligence of the Future

In this article, we discussed the autonomous intelligence capabilities offered by Agentic AI technology in the aviation sector. From strengthening flight safety to the use of predictive intelligence in maintenance processes, from increasing operational efficiency to air traffic optimization and raising decision speed in emergency management, we examined many strategic contributions. In addition, we evaluated the difference of Agentic AI from traditional automation systems through contextual awareness and independent decision-making abilities.

August 12, 2025 | 5 mins

AI-Assisted Coding: Efficiency or Risk?

AI-powered coding tools offer developers speed, efficiency, and ease of learning, while also introducing risks related to security, copyright, and code quality. In this article, we examine the impact of artificial intelligence on coding processes — exploring both its benefits and potential risks.

June 13, 2025 | 3 mins

Real-Time Insights with Artificial Intelligence: Learning Customer Behavior in Real Time

In this article, we explain how Artificial Intelligence (AI) transforms customer behavior analysis for businesses. We explore how AI-powered real-time data analysis helps track purchasing habits, personalize customer experiences, and enable smarter strategic decisions to boost success.

June 2, 2025 | 3 mins

What is MLOps? End-to-End Management in Machine Learning Processes

Standing out as a solution to privacy, cost, and data access barriers in machine learning development, MLOps offers a secure, scalable, and effective alternative for managing AI model lifecycles end-to-end.

May 26, 2025 | 3 mins

Synthetic Data Generation for AI: Why It's Increasingly Important

Accessing real-world data for AI is costly and limited by privacy concerns. Synthetic data offers a scalable, secure alternative—enabling faster, more accurate, and ethical AI model training.

May 20, 2025 | 3 min

Business Strategies with Big Data Analytics: Getting Ahead of the Competition

Big data analytics provides businesses with strategic advantages, helping them stay ahead of the competition. In this blog post, you'll find comprehensive insights into what big data is, how it benefits businesses, its various applications, and the technologies that power analytics. Discover how Doğuş Teknoloji’s big data solutions can help transform your business.

April 4, 2025 | 4 min

AI-Powered Cybersecurity: Next-Generation Protection Against Digital Threats

Cyber threats are becoming increasingly complex. AI-powered security solutions detect threats instantly and minimize risks.

March 11, 2025 | 3 min

Agentic AI: Autonomous Intelligence Shaping the Future

Agentic AI enhances efficiency and agility for businesses by optimizing workflows with autonomous artificial intelligence systems.

February 19, 2025 | 5 mins

DeepSeek R1: Redefining Efficiency Among Artificial Intelligence Models

With the launch of the DeepSeek-R1 model, the company has challenged industry giants and made a significant impact on the global technology landscape in a short time.

January 28, 2025 | 5 min

AI Integration in the Service Industry: Technological Innovations Transforming Customer Experience

Businesses are rapidly investing in AI technologies to improve customer experience, streamline business processes, and gain a competitive edge.

November 22, 2024 | 5 min

ChatGPT's New Web Search Tool: Instant Access to Information

OpenAI announced a new search feature that could compete with traditional search engines in the field of fast information access.

November 7, 2024 | 5 min

Intelligent Process Automation: The Key to Transforming Your Business Processes

November 1, 2024 | 5 min

The Future of Data: Innovations Transforming Business Processes

Data has become the most powerful asset for companies aiming to gain a competitive edge in the business world.

October 4, 2024 | 4 min

Digital Transformation in Sales with Generative AI: How to Create a Personalized Customer Experience?

In the process of digital transformation, Generative AI is revolutionizing sales and customer experience management.

September 19, 2024 | 5 min

Artificial Intelligence and Ethics: Principles and Practices for Responsible Technology Use

Today, rapidly developing technological systems and artificial intelligence (AI) applications find a wide range of applications from the business world to our daily lives.

August 9, 2024 | 3 min

GPT-4o: The AI Model of the Future

Artificial intelligence technology is rapidly advancing, becoming an integral part of our daily lives. GPT-4o is one of the newest and most exciting developments in this field. But what exactly is GPT-4o, and why is it so important? In this article, we will examine its features, applications, and promises for the future.

May 29, 2024 | 3 min

Sora Artificial Intelligence: A New Dimension of Creativity from Texts to Videos

Sora, a new artificial intelligence model developed by OpenAI, can generate realistic videos from text commands and is breaking the boundaries of creativity. Following the triumph of ChatGPT, the company, which was co-founded by figures like Elon Musk, now introduces Sora to the world of art and technology.

April 19, 2024 | 3 min

AI-Driven Innovation: Generative AI and the Evolving Business Processes

The business world is constantly changing and evolving thanks to the advancements in AI-driven innovation by Generative AI technologies. These technologies fundamentally change business processes, offering great competitive advantages for companies. Thus, firms must adopt new technologies and incorporate them into their business practices to respond quickly to changing market trends and achieve sustainable growth. Companies that use artificial intelligence can increase productivity and efficiency and respond quickly to market changes by developing creative ideas. This technology allows businesses to make better strategic decisions regarding customer needs, product development, and marketing strategies.

March 1, 2024 | 4 min

How Artificial Intelligence Enhances User Experience in the Digital World

AI, especially in areas such as content creation, marketing, advertising, and sales, opens the door to brand new applications. These applications not only streamline workforce but also expedite content creation by utilizing time more effectively. As a result, the innovations brought by AI not only transform the business world but also profoundly impact our daily lives.

14 February 2024 | 3 min read

Impacts of Generative AI on the Business World: The Technology of the Future

Generative AI, a revolutionary force in today's business landscape, reshapes the digital transformation and innovation processes for companies. Thanks to this creative artificial intelligence, traditional business models become receptive to various methods to enhance efficiency and gain a competitive edge.

January 30, 2024 | 4 min

What is GPT-4? How to Use GPT-4?

Nowadays, artificial intelligence (AI) is increasingly gaining ground in every aspect of our lives. One of the developments in this field is the development of AI models known as large language models (LLM). We will examine the features, capabilities and potential uses of GPT-4.

December 27, 2023 | 4 min

Ultimate Customer Experience with Artificial Intelligent Enhanced Strategies

In today's business environment, customer experience is not just an option but a vital factor for the success of companies.

June 8, 2023 | 4 min