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Data-Driven Marketing: AI-Powered Segmentation and Predictive Campaign Management
In this article, we discussed how a data-driven marketing approach strengthens business outcomes and how AI-powered segmentation and predictive campaign management drive transformational impact for marketing teams. We explained how analyzing customer behavior with AI, building micro-segments, designing personalized campaigns, and forecasting demand to optimize budget allocation empower brands with greater speed and competitive advantage. We also shared how Doğuş Teknoloji’s Marketing Assistant and E-Commerce Assistant enable end-to-end segmentation, automation, analytics, and performance optimization.
November 26, 2025 | 5 mins
Using Artificial Intelligence (AI) in Visual and Video Production
In this article, we discussed the importance of content creation in the digital world and the limitations of traditional methods. We examined how AI-powered tools—particularly the GenVideo platform developed by Doğuş Technology—transform text-based content into professional avatar videos within minutes, providing brands with speed, quality, multilingual capabilities, and a consistent experience. We also summarized the advantages of AI-driven visual and video production, its use cases in marketing and social media content, its applications in educational and corporate materials, and its contributions to content creation on a global scale.
November 17, 2025 | 4 mins
What is Growth Hacking?
Growth Hacking involves innovative marketing techniques best suited for startups and companies looking for rapid growth and market share capture. At its heart is the aim to accomplish the highest level of impact at the lowest cost possible. Rapid experimentation and adjustment, analytical thinking, product marketing, and user experience make this style known.
April 26, 2024 | 3 min
How CRM and Marketing Automation Can Be Used Together
In today's fast-paced business world, leveraging technology is no longer an option but a necessity. As businesses struggle to stay ahead of the competition, they often rely on advanced tools and technologies to enhance their marketing strategies and streamline their operations. CRM systems and Marketing Automation tools have emerged as game-changers among these.
June 23, 2023 | 4 min
What are SEO Services, What Does an SEO Agency Do?
The number of companies that want to get SEO services is increasing day by day. Working with a corporate SEO agency has become an essential strategy for digitizing companies. Under these circumstances, the questions of what the SEO agency does and how it contributes to our website gain importance.
February 3, 2023 | 5 min
What is SEO? What Does an Enterprise SEO Expert Do?
SEO could attract more visitors to your website by ranking high in search engines like Google. SEO stands for Search engine optimization, optimizes a site or page. SEO’s main aim is to lead your site to the top. Also increasing site traffic and visibility are among the goals. The visibility score in search engines directly impacts the business and its capability to attract customers. In other words, an individual is most likely to visit the page related to the subject they are looking for. Hopefully, they will encounter that site in the first pages.
September 14, 2022 | 4 min
