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Data-Driven Marketing: AI-Powered Segmentation and Predictive Campaign Management
In this article, we discussed how a data-driven marketing approach strengthens business outcomes and how AI-powered segmentation and predictive campaign management drive transformational impact for marketing teams. We explained how analyzing customer behavior with AI, building micro-segments, designing personalized campaigns, and forecasting demand to optimize budget allocation empower brands with greater speed and competitive advantage. We also shared how Doğuş Teknoloji’s Marketing Assistant and E-Commerce Assistant enable end-to-end segmentation, automation, analytics, and performance optimization.
November 26, 2025 | 5 mins
Why is End-to-End Digitalization in Loyalty Programs Now a Must?
In this article, we explore the limitations of traditional loyalty systems and explain why end-to-end digitalization has become inevitable for brands. We detail the advantages of digital loyalty solutions that enhance customer experience, improve operational efficiency, and enable personalized interactions.
June 17, 2025 | 3 mins
